The Micro Scooters Story
It all began in Switzerland in 1996
Micro founder Wim Ouboter had a craving for his favourite sausage and needed a quick and easy way to get to his local cafe. The distance didn't warrant getting his bicycle or car out so he invented the first folding aluminium scooter; the perfect solution for travelling micro distances. Ever since, the Micro Scooters Swiss design team is continually innovating new products and developing the world of urban mobility.
Production kicked off
Wim put the kickboard and two wheel Micro Scooter in to production. These innovations boomed in the market in the 2000's, exceeding expectations and gaining worldwide press.
An icon was born
The Swiss design team alongside child development experts created the beloved Mini Micro, a kickboard small enough for preschoolers to use and develop skills from 2 years old. Now loved around the world by parents and kids as the best first scooter.
Scooters aren't just for kids
The Swiss design team started to produce a wider range of adult scooters with large 200mm wheels creating a smooth and seamless ride. Perfect for parents and commuters to travel faster, greener and smarter. The Micro White won a Euro Bike Award for its innovative and quality design.
The beginning of Micro Scooters Australia
After spotting children everywhere in the UK on Micro Scooters, friends Jeremy and Brandon saw the fantastic potential to launch them back home. And they did... 10 years ago Micro Scooters New Zealand started out of a garden shed with the introduction of the Mini Micro.
Scooter or Suitcase?
Why not both! Who wouldn't want to ride their carry on? The Micro Luggage was introduced to make life for the frequent flyer a whole lot better. Travelling through terminals now a breeze and a blast.
First Retail Customers
Our scooters we're too good to keep to ourselves so we got in touch with some awesome stores. They were now being sold in Skater HQ, Kidstuff, Hurley Burley Toys, Fun, Form & Function, Bayside Blades, Red Rocket Toys and K & K Creative.
We got bigger
It was time to add another team member and along came our golden treasure Natasha! She was and still is our Jill of all trades - covering everything from Office Manager, Accountant, Customer Service, Account Manager, and everything else. With the team expanding it was time we got a proper office and made the move from the garden shed.
With more and more kids scooting to school we decided to introduce a Scooter Safety Programme to teach kids how to stay safe on their journey.
Award winning preschool mini micro and seat attachment
The Mini Micro Seat won the gold prize for new innovation of the year award at the Australian Mother and Baby Awards. It also won the babies and infants award at the Numberg Toy Fair Awards.
More and more celebrities and their children are spotted on Micro Scooters including Hugh Jackman, Jamie Oliver, Naomi Watts, Christian Bale, Kate Hudson and Sarah Jessica Parker, just to name a few.
Wim inventor of micro scooters wins entrepreneur award
Wim was a finalist at the EY Entrepreneur awards and named one of the top 10 toy inventors in the world. He was also named one of 60 personalities listed as the greatest Zurich pioneers since 1900.
Mini2go wins at Australian Toy Fair
A very proud moment when the mini2go won the 'Specialty Award' at the Australian Toy Fair Awards.
We decided to power up
Our range just got bigger with a new electric beast, the world's first motion controlled electric scooter, emicro one.
Deluxe line launched
Our design classics were reborn with innovative new features and deluxe styling. Kids and adults loved the new range at our Deluxe launch party at Prefab in Wellington.
We reached 10 employees
Our micro team reached 10 employees with new members in accounts, marketing and management. Together we made a team effort to compete the corporate challenge run along the waterfront, scooting there and back in style of course.
Sharing the love
We quick started our Micro Scooter Aid project providing refurbished scooters to charities, hospitals and other good causes in Australia for the children in their care. One of the great things about Micro Scooters is we have all the spare parts available to keep them in tip top shape so they can be reused and reloved.
Reduce to the max
Micro introduces a mini electric car, the Microlino. As part of the reduce to the max vision it's space saving, environmentally friendly, can be charged anywhere and has all the essentials you need for inner city travel.