The Micro Scooters Story
It all began in Switzerland in 1996
Micro founder Wim Ouboter had a craving for his favourite sausage and needed a quick and easy way to get to his local cafe. The distance didn't warrant getting his bicycle or car out so he invented the first folding aluminium scooter; the perfect solution for travelling micro distances. Ever since, the Micro Scooters Swiss design team is continually innovating new products and developing the world of urban mobility.
1999
Production kicked off
Wim put the kickboard and two wheel Micro Scooter in to production. These innovations boomed in the market in the 2000's, exceeding expectations and gaining worldwide press.
2001
An icon was born
The Swiss design team alongside child development experts created the beloved Mini Micro, a kickboard small enough for preschoolers to use and develop skills from 2 years old. Now loved around the world by parents and kids as the best first scooter.
2006
Scooters aren't just for kids
The Swiss design team started to produce a wider range of foldable adult scooters with large 200mm wheels creating a smooth and seamless ride. Perfect for parents and commuters to travel faster, greener and smarter. The Micro White won a Euro Bike Award for its innovative and quality design.
2007
Micro Australasia Launched
2012
Safety First
With more and more kids scooting to school we decided to introduce a Scooter Safety Programme to teach kids how to stay safe on their journey.
Award winning preschool mini micro and seat attachment
The Mini Micro Seat won the gold prize for new innovation of the year award at the Australian Mother and Baby Awards. It also won the babies and infants award at the Nuremberg Toy Fair Awards.
2013
Celebrities Spotted
More and more celebrities and their children are spotted on Micro Scooters including Hugh Jackman, Jamie Oliver, Naomi Watts, Christian Bale, Kate Hudson and Sarah Jessica Parker, just to name a few.
2015
Wim inventor of micro scooters wins entrepreneur award
Wim was a finalist at the EY Entrepreneur awards and named one of the top 10 toy inventors in the world. He was also named one of 60 personalities listed as the greatest Zurich pioneers since 1900.
Mini2go wins at Australian Toy Fair
A very proud moment when the mini2go won the 'Specialty Award' at the Australian Toy Fair Awards.
2016
Deluxe line launched
Our design classics were reborn with innovative new features and deluxe styling. Kids and adults loved the new range at our Deluxe launch party at Prefab in Wellington.
2017
Sharing the love
We quick started our Micro Scooter Aid project providing refurbished scooters to charities, hospitals and other good causes in Australia for the children in their care. One of the great things about Micro Scooters is we have all the spare parts available to keep them in tip top shape so they can be reused and re-loved.
2021
ECO line launched
When Wim's sons, Merlin and Oliver joined Micro Mobility, they wanted the company to focus on sustainability. In 2021 we launched the first sustainable scooter line, made of parts from recycled ocean plastic, and we are donating 1% of the sales of this ECO line to Environmental Protection.
2022
Reduce to the max
Micro upped the ante and launched the long-awaited Microlino. The Microlino is a mini electric car that aims to be an alternative to a standard car, with only a third of the environmental impact. A cool alternative that is just as convenient, but much more eco-friendly. More than 35,000 people reserved a Microlino before production had started.