The Micro Scooters Australia and New Zealand Story
Jeremy and Brandon have been friends since they were fifteen. They were at school together, competed at sports together, studied at university and started businesses together. Today they run Micro Scooters Australia & New Zealand.
A Lightbulb Moment
Back in 2006 Brandon was living in London with his wife Caroline and their children. For their eldest’s third birthday they bought her a Mini Micro and were immediately impressed by the quality of the scooter, and the joy with which she took to scooting. A month later they shared a clear but cold Christmas day with friends.
“Every child there, aged from 2 to 7, had a Micro scooter. After lunch all the dads – me included – took the kids out for a ride. We might have gone a kilometre or more, far further than some of the kids could have walked without having a tantrum, but on the scooters they were happy. I guess a light went on for me then.”
Every Journey Begins With A Single Step
Brandon made contact with Wim at Micro in Switzerland. Over a series of conversations a pact of mutual respect was created, and when Brandon returned to New Zealand in 2007 he came with an agreement from Micro Scooters that he and Jeremy could launch the brand into Australia and New Zealand.
As with the best successful start-up stories around, their first office was literally a garden shed.
Things Take Off
Jeremy was still working full time, but he quickly realised the fantastic potential for Micro scooters here. With two shipping containers full of scooters due to arrive, one in Australia and one in New Zealand, he hit the road with some samples and started building up a client base as quickly as he could. Soon Micro Scooters over took his day job, and he loved it.
In those first years Jeremy travelled back and forth across the Tasman dozens of times, forging strong relationships with retailers and laying the foundations for a sustainable and respected business.
.. and Go From Strength to Strength
Their head office today is still only a few kilometres away from the garden shed where it all started. But a few things have changed, there are now 8 employees, a public retail website, over 300 retailers and tens of thousands of happy customers.
As Jeremy says:
“The greatest strength of this business is the product itself. Children are the toughest and most honest customers you'll ever have – you can't tell a three year old child to enjoy themselves. Just how much kids love Micro scooters is testament to their brilliant design. The best advertising for Micro scooters is always just someone riding one – and loving it.”
Micro Australia: Micro Scooters Ltd
Our Warehouse is located at DHL Distribution Centre, 26-38 Harcourt Road, Altona, VIC 3018, Australia, and is closed to the public.
Micro scooters are sold in over 80 countries worldwide including: New Zealand | Switzerland | UK | USA | Netherlands | Japan